Meta Launches Muse iPad App as AI Assistant Passes 6.6 Million Installs

TL;DR

• Meta released a dedicated iPad app for Muse on Wednesday, approximately one month after its mobile launch.

• Muse has surpassed 6.6 million installs, according to Sensor Tower estimates.

• The assistant connects to users’ accounts to manage information and complete tasks, including shopping and reservations.

• Newer connectors include business tools such as Asana, Canva, QuickBooks, GitHub, and Zoom.

Meta has launched a dedicated iPad app for its Muse AI assistant, extending the service to tablets just a month after its debut on iPhone.

The Wednesday announcement highlights the speed of Meta’s expansion into consumer AI. By comparison, Instagram took roughly 15 years to receive a dedicated iPad app.

Muse’s text-heavy interface may make tablet adaptation less complicated than an application centered on photos and video. Nevertheless, the release gives Meta another platform for its growing assistant business.

Muse Reaches 6.6 Million Installs Since September Launch

Muse launched on iOS and Android on September 8 and has since surpassed 6.6 million installs, according to estimates from market intelligence firm Sensor Tower.

The figure measures installations rather than active users, but indicates substantial early interest in the app.

Muse lets users connect accounts to keep track of email, meetings, bills, and other information. It can also carry out tasks such as booking reservations, ordering groceries, setting goals, and making purchases.

Users select which services to connect and sign in to them individually, giving them a choice over which accounts the assistant can access.

Business Connectors Expand Muse’s Capabilities

Alongside the iPad release, Meta updated Muse’s connector list with several recently introduced integrations.

These include Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom, as well as connections to Meta advertising accounts. Notion and Granola have also been added.

The integrations extend Muse beyond personal organization into tools used by small businesses and professional teams.

By connecting those services, users can bring more of their work information and activities within the assistant’s reach. The available functions depend on each integration.

Retail Partnerships Enable Shopping Through the Assistant

Meta has also recently announced retail partners including Best Buy, Gap, Sephora, Walmart, and Wayfair.

Those partnerships allow Muse to browse participating retailers’ websites and complete transactions on users’ behalf.

However, the technology still faces practical obstacles. Websites can mistake AI agents for unwanted bots and block access, disrupting attempts to browse or complete purchases.

Such restrictions illustrate a challenge for assistants that need to interact with services across the web: having permission from a user does not necessarily ensure access to every business’s website.

Meta Proposes a Standard for Identifying Personal AI Agents

On Tuesday, Meta said it was working with industry partners on an open standard that would allow personal AI agents to identify themselves to businesses.

The proposed approach is intended to help companies distinguish legitimate agents from malicious or unwanted automated traffic.

If adopted, it could reduce some of the access problems affecting agent-driven shopping and other online tasks. Its effectiveness will depend on how businesses implement and recognize the standard.

The iPad launch, expanded connectors, and identity initiative reflect Meta’s efforts to make Muse useful across more devices and services while addressing obstacles to completing tasks online.