Nectar Launches AI Agent to Find Creators and Manage Influencer Campaigns

TL;DR

• Nectar’s Creator Agent helps brands find creators, send personalized outreach, manage partnerships, and track campaign performance.
• Nectar says the tool searches more than 300 million creator profiles and can surface smaller accounts that are gaining traction.
• The agent reviews videos and past partnerships to assess whether a creator is a good fit for a brand.

Nectar launched an AI agent Thursday to handle some of the most time-consuming parts of influencer marketing. Creator Agent can find potential partners, contact them in a brand’s voice, and help manage the work that follows, from sending products to tracking campaign results.

Nectar looks beyond follower counts to find creators

Nectar says the agent searches more than 300 million profiles and ranks potential partners based on what they post, how their content fits the brand, and who they have worked with before. It analyzes videos in context to flag potential brand safety issues and updates its recommendations as smaller creators gain traction.

Once a brand identifies a potential partner, the agent can draft and send messages, create landing pages to collect creator information, and help coordinate contracts, product gifting, and shipping. It keeps a record of past conversations and can suggest a note or gift when a creator shares a personal milestone, such as completing a marathon.

Creator Agent launches globally for Instagram and TikTok

Creator Agent is available worldwide and initially covers Instagram and TikTok. Nectar plans to connect it to other AI assistants through the Model Context Protocol, which would let marketing teams use the tool from the assistants they already work with.

The launch puts Nectar alongside Aspire and GRIN, which also offer AI tools for creator outreach. The Interactive Advertising Bureau projects that U.S. creator advertising spending will reach $44 billion in 2026.

Sisters Misbah and Farah Uraizee, both former Meta employees, founded Nectar. The startup raised a $30 million Series A in May, led by Menlo Ventures and its Anthology Fund.